During the marketing phase of your business a lot of effort is spent driving potential clients to your website. Having something eye catching for the viewer is very important. It is the visual representation of the work you have done for your business and website. The first thing that is judged is the visual representation, so I am going to talk about designing websites. Some few basic designs involved in the interface are the visual identity, navigation, layout, headers, footers, and credibility.
The visual identity is the entire interface of the website but there are specific elements that define your website. The ID or logo helps define who you are. It is your company identity and the website color palette is usually based off of this theme. The header is usually in a more prominent font type. The rest of the font type is usually a little more simple and easy to read. The menu bar and buttons should all look like it belongs together as well.
Navigation is an extremely important part of your website. Whenever going to a new page the user should be able to identify exactly where they are located on your website. They should know how they got there and know where they can go next. Lastly they should know how to get to the home page.
Considering your layout can be a daunting task. As much time as people spend on the Internet, it is extremely important to make it look great because people are less likely to stay on your page if it don’t. Your website needs to have a good balance of content and information. Grid approach in the design helps with proportion and balance. Some templates for your website that are available are the golden grid system, 978 grid system, and grid system generator.
In order to establish credibility in your website it needs to look professional. It must have correct phone numbers and addresses. Having informative and personal information such as photos, profiles of employees, or other special interest of the company and personal. Testimonials, association logos, third party links, and fresh content will ensure a great experience for the user.
Putting all of these things together when designing a website can make or break the out come of a sale. If your business is serious about being professional and wanting to engage the customer follow these few simple steps. Ensure that there are no errors and always put your best foot forward.
Till next time,
Jason A Phillips